Groovi QR & NFC Platform - Complete SaaS Solution

Built and launched a full-stack SaaS platform for dynamic QR code and NFC tag management featuring smart playlists, scheduling, and campaign switching. Live at groovi.cc serving retail, events, restaurants, education, and enterprise clients.

Demo Video

Project Overview: Revolutionizing QR & NFC Management

Groovi QR & NFC is a complete SaaS platform I built from concept to production that gives businesses complete control over their QR codes and NFC tags. Unlike static QR codes that point to one destination forever, Groovi enables dynamic management with scheduling, playlists, and campaign switching.

Live Platform: groovi.cc

The Problem: Static QR Codes Don’t Work for Modern Business

Traditional QR codes have a fundamental limitation: they’re static. Once printed, they point to one destination forever. This creates massive problems for:

Events: QR codes printed for registration become useless after the event
Restaurants: Menu QRs can’t switch to reservations during off-hours
Retail: Promotional QRs require reprinting for every new campaign
Education: Classroom QRs can’t adapt to different lessons or resources

My Solution: Dynamic QR & NFC Platform

I designed and built a comprehensive platform that solves these problems through three core innovations:

1. Dynamic Playlists

One QR Code, Multiple Destinations

Create sequences of destinations that your QR code cycles through:

Automatically rotate through playlist items on schedule
Manually control rotation in real-time
Mix different content types: websites, phone calls, SMS, WhatsApp, email

Example Playlist:

Website: company.com/promotion
Phone: Call our hotline
WhatsApp: Chat with support
Email: Sign up for newsletter

2. Smart Scheduling

Auto-Updates Based on Time

Set QR codes to automatically change destinations:

Time-based switching (lunch menu → dinner menu)
Date-based campaigns (holiday promotions)
Event schedules (registration → agenda → feedback)

Real-World Example - Restaurant:

11 AM - 3 PM: Menu website
3 PM - 11 AM: Phone for reservations
Special Events: WhatsApp for event booking

3. Campaign Switching

Same QR, Different Actions

Switch between action types instantly:

Website → Phone Call → SMS → Email → WhatsApp
No reprinting required
Perfect for evolving campaigns

4. Unified QR & NFC Management

One Platform, Two Technologies

Manage both QR codes and NFC tags with:

Cross-platform synchronization
Combined analytics dashboard
Omnichannel customer experiences

Technical Architecture & Implementation

Full-Stack Development Approach

Built using modern web technologies with AI-assisted development:

Frontend: Modern JavaScript framework with responsive design
Backend: RESTful API with real-time updates
Database: Scalable data architecture for multi-tenant SaaS
Analytics: Custom tracking and reporting system
Security: Enterprise-grade authentication and data protection

Key Technical Features

Real-time QR/NFC destination switching
Scheduled automation engine
Bulk operations for enterprise clients
Advanced analytics and engagement tracking
Team collaboration and permission management
API integration capabilities

Development Process

Solo responsibility for entire platform:

Product Design: User research, wireframing, UI/UX design
System Architecture: Database design, API structure, scalability planning
Full-Stack Development: Frontend and backend implementation
Testing & QA: Comprehensive testing across devices and use cases
Deployment: Production infrastructure and monitoring
Iteration: Continuous improvement based on user feedback

Business Impact & Results

Platform Adoption

Live Production Platform: Serving real customers at groovi.cc
Multi-Industry Usage: Retail, events, restaurants, education, nonprofits, enterprise
Scalable Architecture: Supports individual users to enterprise clients

Industry Applications

Retail Chains

50 store locations with synchronized promotional campaigns
Seasonal playlist updates across all locations
Product information and loyalty program integration

Event Management

Conference QRs switching from agenda to feedback forms
Registration → Speaker Info → Networking → Surveys
Real-time schedule updates without reprinting

Restaurant Operations

25 tables across 3 locations with unified menu management
Time-based switching (menu → reservations → specials)
Multi-language menu support

Educational Institutions

Classroom QRs rotating through lesson resources
Assignment distribution and submission collection
Campus event coordination

Churches & Nonprofits

Donation QRs switching between general fund and special campaigns
Event sign-ups and volunteer coordination
Resource sharing and communication

Enterprise Solutions

Asset tracking with maintenance schedules
Internal training and communication
Compliance documentation access

Innovative Features That Set Groovi Apart

Sequence Management

Organize hundreds of QR codes into logical groups
Bulk operations: Update entire campaigns with one click
Hierarchical organization by location, product, or campaign

Advanced Analytics

Cross-platform tracking (QR + NFC combined)
User engagement metrics and journey mapping
ROI measurement for marketing campaigns

Enterprise-Grade Management

Team collaboration with role-based permissions
White-label options for agencies and resellers
API access for custom integrations

Development Challenges Solved

Technical Challenges

Real-Time Synchronization

Built system to instantly update QR destinations across global CDN
Ensured zero downtime during destination switches
Optimized for mobile scanning performance

Scalability Architecture

Designed multi-tenant SaaS infrastructure
Implemented efficient caching for high-volume scanning
Built analytics system handling thousands of daily scans

User Experience Design

Created intuitive interface for non-technical users
Designed mobile-first admin dashboard
Implemented drag-and-drop playlist management

Business Challenges

Market Education

Most people think QR codes are static forever
Built demo system showing dynamic capabilities
Created educational content about dynamic QR benefits

Feature Prioritization

Balanced advanced features with simplicity
Built MVP first, then expanded based on user feedback
Maintained focus on core value proposition

Why This Demonstrates Technical Excellence

Full-Stack Ownership

Complete platform responsibility:

Product conceptualization and market research
UI/UX design and user experience optimization
Backend architecture and database design
Frontend development and responsive design
DevOps, deployment, and monitoring
Customer support and feature iteration

Business Systems Thinking

Beyond just coding:

Identified real market problem through user research
Designed solution addressing multiple industry needs
Built scalable business model (SaaS platform)
Created go-to-market strategy and positioning
Developed pricing strategy for different market segments

Problem-Solving Innovation

Creative technical solutions:

Solved QR code limitation through dynamic routing
Unified two technologies (QR + NFC) in single platform
Created scheduling engine for automated updates
Built analytics system for cross-platform tracking

Technical Skills Demonstrated

Development Capabilities

Full-Stack Development: End-to-end platform creation
Database Design: Scalable multi-tenant architecture
API Development: RESTful services with real-time updates
UI/UX Design: User-centered interface design
DevOps: Production deployment and monitoring

Product Management

Market Research: Identified underserved business need
Feature Planning: Prioritized development roadmap
User Feedback: Continuous iteration based on customer input
Go-to-Market: Launched and promoted platform

Business Development

SaaS Model: Built subscription-based business
Multi-Industry Appeal: Designed for diverse use cases
Scalability Planning: Architecture supports growth
Customer Success: Ongoing support and feature development

Connection to Support Operations Role

This project demonstrates exactly the kind of systems thinking and technical execution that makes me ideal for the Support Operations Specialist role:

System Building Expertise

End-to-end ownership: Like Planning Center automation projects
Scalable solutions: Built for growth and multiple use cases
User-focused design: Prioritized ease of use and adoption

Technical Implementation

API integrations: Essential for Front, Asana, Slack workflow automation
Real-time updates: Critical for dynamic support workflows
Analytics and reporting: Key for measuring support operations success

Problem-Solving Approach

Identified real pain points: Static QR limitations = Business problems
Built comprehensive solution: Not just features, but complete platform
Iterated based on feedback: Continuous improvement mindset

Current Status & Future Development

Live Platform: groovi.cc serving customers across multiple industries

Ongoing Development:

Enhanced analytics dashboard
Advanced scheduling features
API expansion for enterprise integrations
White-label solutions for agencies

Key Insight: Building Groovi taught me that the best technical solutions solve real business problems at scale. This same approach applies perfectly to Support Operations - understanding the real workflow pain points and building systems that make them disappear.

Groovi QR & NFC represents my ability to:

Identify market opportunities through technical innovation
Build complete solutions from concept to production
Scale platforms for diverse business needs
Apply the same systems thinking to any operational challenge

This is exactly the mindset I bring to Support Operations at Planning Center.